The amount of information created from various sources such as RFID and sensor networks is expected to increase significantly over the coming years. For example real time environmental sensing is growing rapidly and Gartner predicts that by the end of 2012, physical sensors will create 20% of non-video internet traffic.

Traak's solution to this problem is to process data intelligently at the periphery of the network using complex event processing (CEP) algorithms. CEP gathers many simple events and infers a complex event is occurring. CEP is particularly relevant where there is an urgent need to sense and respond, in real time, to critical and dynamic situations and environments.